Our values are to conduct ourselves on sound moral and ethical behavior and organizational citizenship by the laws of Liberia, Morocco, and all other countries, institutions, and individuals with whom we do business. We will build valuable relationships, sustain commitment, trust with stakeholders, and improve their businesses’ competitiveness. We will create a positive reputation that is aligned with the Association’s culture and values. In addition to total customer satisfaction and maximizing our stakeholders’ short as well as long-range benefits, our responsibilities are geared toward creating a balance between business profits and sensitivity concerning issues that affect communities including support for outreach programs, employment opportunities, and environmental concerns. We shall create an environment that fosters standards conducive to the truth in advertising, fair pricing, sustaining mutual respect, and mutually beneficial entrepreneurial interchanges.